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Amy Hutto: Welcome to So...

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Amy Hutto: Tell Me What You Do, I'm Amy Huddo, a productivity coach who takes the friction out of work for independent small business owners.

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Amy Hutto: If we talked, you'd know instantly that what I love most is learning all about other people's work.

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Amy Hutto: So join me as we talk to a different small business owner, entrepreneur, nonprofit leader, or creative each week, so they can tell me and you what they do.

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Amy Hutto: This podcast represents the opinions of the speakers and guests to the show.

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Amy Hutto: The content should not be taken as advice, medical or otherwise.

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Amy Hutto: The content here is for informational purposes only.

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Amy Hutto: Because each person is so unique, please consult a healthcare professional for any medical questions.

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Amy Hutto: Hi, Pauline.

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Pauline Joseph: Hi, Amy, how are you doing?

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Amy Hutto: Good, how are you?

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Pauline Joseph: I'm great, thank you.

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Amy Hutto: Pauline, would you like to introduce yourself?

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Pauline Joseph: Yes, my name is Pauline Joseph.

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Pauline Joseph: I'm Australian.

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Pauline Joseph: I've moved here because I married one of your own, and I'm a stylist, makeup artist.

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Amy Hutto: Oh, and Pauline, as a stylist and makeup artist, tell me what you do.

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Pauline Joseph: Okay, so my work is transformative.

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Pauline Joseph: I don't just do makeup applications.

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Pauline Joseph: I work with women, corporate women, that need to refresh their look, that don't know how to do makeup now.

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Pauline Joseph: And as we transition through our 20s and 30s and 40s and 50s and 60s and 70s, what makeup looks like for us in skincare is very different.

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Pauline Joseph: So I work with giving one-on-one lessons, updating women's looks, same with clothing.

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Pauline Joseph: I will take a client on a day's shopping and style it from head to toe.

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Pauline Joseph: And this is going from basic undergarments through to their professional wardrobe, through to decluttering.

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Pauline Joseph: It's a very personal process.

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Pauline Joseph: Born out of my own experience is funny enough.

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Pauline Joseph: You know, I always worked as a makeup artist during university and college.

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Pauline Joseph: I shadowed a brilliant makeup artist and learnt from her fate, yeah?

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Pauline Joseph: And I then went into corporate life, but always did that in the background.

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Pauline Joseph: It was my creative outlet.

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Pauline Joseph: I loved it.

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Pauline Joseph: My business in Australia was doing that on the side, but promotional products.

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Pauline Joseph: I was very coarse, 45.

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Pauline Joseph: Out of nowhere, I'd ignored the signs.

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Pauline Joseph: I had to have a complete hysterectomy.

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Pauline Joseph: And that time, I went through a whole bunch of stuff as well.

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Pauline Joseph: GFC hit, I lost my business.

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Pauline Joseph: Everything that was important to me as a woman was taken away overnight.

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Pauline Joseph: So in the rebuilding process, I went back to basics.

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Pauline Joseph: I went back to and started working as a makeup artist again, but not for the obvious reason.

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Pauline Joseph: I wanted the camaraderie of women.

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Pauline Joseph: So I worked as a makeup artist in what was the Australian equivalent of Sephora.

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Pauline Joseph: In Australia, it's called Mecca.

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Pauline Joseph: So imagine I'm there working with women, doing makeup applications, discussing skincare.

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Pauline Joseph: But what it also was was a place of camaraderie and women sharing their stories.

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Pauline Joseph: And I was blown away by how common my story was.

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Pauline Joseph: And also for me, having the ability to have children taken away from me in any form, even though I was 45, I had still up to that point been very fertile and had taken amends to secure that I could, even if it was the following year, I'd frozen eggs.

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Pauline Joseph: So me being with women, I needed a transformation.

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Pauline Joseph: For me, makeup was a way to feel feminine because I'd felt as though with the hysterectomy, a part of my femininity in me being a woman was gone.

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Pauline Joseph: So I tapped into that and got creative and really tapped into the gold of each woman that sat in my chair, because every woman had a story.

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Pauline Joseph: Every woman had a trauma or an experience.

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Pauline Joseph: And it's not about putting layers of makeup on.

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Pauline Joseph: It's for me, bringing out the beauty of every single woman, simply, beautifully, whether it's with a makeup or a technique or updating her look.

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Pauline Joseph: I had women that, one woman in particular was a widow.

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Pauline Joseph: She had just lost her husband a year before.

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Pauline Joseph: And I did a beautiful makeup on her and just got her back to feeling herself.

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Pauline Joseph: She cried at the end of it, because I looked at her, I said, look how beautiful you are.

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Pauline Joseph: You're so pretty.

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Pauline Joseph: She burst into tears and said, Pauline, no one's told me I'm pretty in 20 years.

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Pauline Joseph: You know, it's those moments.

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Pauline Joseph: And then two hours later, her daughter called me, crying, thanking me for what I'd done for her mother.

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Pauline Joseph: So that's why I do what I do.

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Pauline Joseph: It was healing for me.

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Pauline Joseph: And I just, I see all kinds of women in every form, every single woman on this planet can look beautiful.

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Pauline Joseph: And so that's what I'm committed to.

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Pauline Joseph: And it's not about one size.

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Pauline Joseph: It's not about you need to have perfect skin or, you know, you've got hooded eyes, you can't do this, you can't do that.

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Pauline Joseph: That's all nonsense.

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Pauline Joseph: So that's what I do.

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Amy Hutto: So Pauline, it sounds like you started from your own personal story.

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Amy Hutto: And in doing so, we're able to start each woman from their personal story.

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Pauline Joseph: Yes.

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Amy Hutto: What is the experience like from the client side when they come to work with you?

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Pauline Joseph: They're terrified initially, but they so want change, you know, they want something.

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Pauline Joseph: So often makeup is a starting point and a really obvious point.

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Pauline Joseph: And to some, it might seem like a shallow point, but it's not.

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Pauline Joseph: So they come to me with their vulnerabilities, with their fears, and with their hopes.

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Pauline Joseph: So we start with that, and I talk to them and say, okay, what do you want to achieve in this session with me?

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Pauline Joseph: And some will say, I want your help with updating my look because I don't know what I'm doing anymore.

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Pauline Joseph: I feel aged.

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Pauline Joseph: I don't know how to deal with rosacea.

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Pauline Joseph: I don't know how to deal with this.

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Pauline Joseph: And what I've come to find is these things, for us women, somehow can often end up being a blockage for us to step forward and then be who we really are.

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Pauline Joseph: This is not unique to my older clients.

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Pauline Joseph: I've got a wonderful client who's 32.

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Pauline Joseph: She's a surgeon, and her whole life has been career, career, career.

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Pauline Joseph: And she's stepped more into her masculinity than her femininity because she's needed to.

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Pauline Joseph: And she's there caring for everyone, and she has to be stoic and caring and a brilliant technician and a brilliant surgeon.

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Pauline Joseph: So what's fallen to the wayside is her femininity and her ability to date.

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Pauline Joseph: She's just, she's like, I don't know what I'm doing.

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Pauline Joseph: So we dealt with that.

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Pauline Joseph: And during the course of our sessions, it ended up being, I kind of tapped into being her femininity coach and her dating coach.

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Pauline Joseph: And I make it fun.

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Pauline Joseph: You know, I'll grab my girls and literally strip them down and go, get your gear off.

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Pauline Joseph: Let's have a look at what I'm dealing with.

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Pauline Joseph: And we laugh.

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Pauline Joseph: And I'm like, okay.

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Pauline Joseph: One girl was like, I have cellulite.

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Pauline Joseph: I'm like, honey, that's not cellulite.

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Pauline Joseph: This is cellulite.

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Pauline Joseph: And I'll flash my butt.

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Pauline Joseph: You know, we're all women.

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Pauline Joseph: And we forget that because unfortunately, social media has made it not enough that we're women or mothers or career women.

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Pauline Joseph: Now you've got to be a supermodel as well.

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Pauline Joseph: We're constantly being bombarded with these unattainable, ridiculous levels and standards.

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Pauline Joseph: You know, I also have really young clients who has an eating disorder because she feels she's meant to look like a Victoria's Secret model.

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Pauline Joseph: And by the way, she does, but she can't see that.

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Pauline Joseph: Sometimes it's the damage of a past relationship.

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Pauline Joseph: Sometimes it's life has been tough and they've lost who they are.

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Pauline Joseph: So that's what my clients come to me with.

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Pauline Joseph: And then my job not only is to deal with the makeup and the styling, the clothes, but the transformative from the inside.

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Pauline Joseph: My kind of catch-cry is I work on the exterior to have your interior match that.

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Pauline Joseph: The beauty of what I do is you.

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Amy Hutto: So you came to this work with history and makeup.

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Amy Hutto: You wanted that camaraderie back.

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Amy Hutto: It sounds like you've built it.

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Amy Hutto: But what made you start your own business?

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Pauline Joseph: I left corporate life.

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Pauline Joseph: I really...

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Pauline Joseph: Well, I was doing corporate life and running my business.

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Pauline Joseph: I worked for a big corporate in marketing.

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Pauline Joseph: I mean, you know, corporate life is full of contradiction of politics and nonsense.

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Pauline Joseph: And it wasn't me anymore.

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Pauline Joseph: I couldn't bear it.

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Pauline Joseph: So just go.

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Pauline Joseph: I took that leap.

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Pauline Joseph: Having gone through what I went through, I also...

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Pauline Joseph: Now, this is a contradiction.

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Pauline Joseph: I craved certainty, but I also, through meditation and my own healing, my own journey, and then just thought, just go for it.

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Pauline Joseph: Sit in a space of uncertainty and see what gets created.

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Pauline Joseph: So in moving to the United States, I got married.

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Pauline Joseph: I had to set up life here.

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Pauline Joseph: And whilst I thought everything would be very similar, it's not.

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Pauline Joseph: Everything was different.

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Pauline Joseph: I had to set up a whole new identity here.

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Pauline Joseph: I didn't exist until I got my social security card or green card.

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Pauline Joseph: So that in of itself was challenging.

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Pauline Joseph: So I thought I'm going to focus on giving service and networking and meeting women and doing what I do with compliments and just building my brand and building roots.

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Pauline Joseph: So that's why.

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Pauline Joseph: And I don't want a one size fits all formula if I have to work for someone.

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Pauline Joseph: It's that as well.

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Pauline Joseph: Flexibility, lifestyle, people.

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Amy Hutto: So you came to the US, had to get your green card, your social security card, and then you decided that's not enough paperwork.

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Amy Hutto: Let's also start a business.

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Amy Hutto: What made you feel like it was time to push that forward?

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Pauline Joseph: Thank you for saying that because I'm not going to lie.

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Pauline Joseph: You know, the last eight months have probably been the most anxious ridden stressful time.

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Pauline Joseph: Now, obviously, I got married, which is what brought me here.

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Pauline Joseph: And I do have a wonderfully supportive husband.

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Pauline Joseph: But it's also important to me that I have my own independence.

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Pauline Joseph: Financial independence, independence.

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Pauline Joseph: I've got to be doing something as well.

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Pauline Joseph: You know, it's not like we're raising children at our age.

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Pauline Joseph: He has two wonderful children that I'm blessed to call stepchildren, but they've grown living their own lives.

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Pauline Joseph: So it's important to me, and I hate to use the word, a lot of people say they're driven and they have purpose.

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Pauline Joseph: No, I don't.

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Pauline Joseph: I'll be really honest with you.

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Pauline Joseph: I don't.

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Pauline Joseph: It's not that.

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Pauline Joseph: It's not that.

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Pauline Joseph: It's just something that I love to do.

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Pauline Joseph: And I try and do it in a way that is not about making money, although I do want that.

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Pauline Joseph: Absolutely.

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Pauline Joseph: I have financial responsibilities.

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Pauline Joseph: But I'm leading with giving service, enjoying the process, loving meeting these women, being and doing.

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Pauline Joseph: That has to be what I lead with.

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Amy Hutto: So what is it that you love most about your work?

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Pauline Joseph: The results that I get in these women.

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Pauline Joseph: These women flourish.

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Pauline Joseph: These women flourish.

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Pauline Joseph: And most days I walk away, I mean, it's not uncommon that I'll sit in the car and have a cry once I've left them.

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Pauline Joseph: Because it is.

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Pauline Joseph: One less was just like, I didn't think this was possible for me.

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Pauline Joseph: Just the look on their faces when I take them in shopping.

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Pauline Joseph: And I had one girl who's lost a lot of weight and was constantly wearing just baggy clothes and would cover herself up.

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Pauline Joseph: I stripped her down in a change room.

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Pauline Joseph: Threw at her a new bra I got her fitted.

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Pauline Joseph: And we put on fitted dresses and fitted this and fitted that.

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Pauline Joseph: And just to see her eyes light up and her confidence and her stepping back out into the world, the real best version of herself, that's why.

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Pauline Joseph: That's what I get out of it.

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Amy Hutto: What is it that you wish you could get your client base to understand?

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Pauline Joseph: That they are limitless.

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Pauline Joseph: That they are not stuck by age or what they've been through.

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Pauline Joseph: Yeah, we don't have an expiry date just because a woman's hit 40 that she can no longer be beautiful.

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Pauline Joseph: To the woman that's 61 and just gotten divorced, this isn't the end of the road for you.

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Pauline Joseph: You're just starting.

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Pauline Joseph: And I say that I've got a lady in a couple of weeks who's 73 and wants to get her look on for her granddaughter's wedding.

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Pauline Joseph: So we're going to prep her for that.

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Pauline Joseph: That's what I would say.

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Pauline Joseph: Don't ever stop seeing yourself as a beautiful creature.

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Pauline Joseph: Don't lose your inner child.

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Pauline Joseph: And if you do, I'm here to reboot you.

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Amy Hutto: As you go through that process, what's your constant challenge you run up against?

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Pauline Joseph: Women's fear and their own self-imposed limitations.

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Pauline Joseph: You know, and sometimes it can be as simple as habit, patterns, patterns of behavior that we get drawn back into.

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Pauline Joseph: Yeah, I don't want to say it.

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Pauline Joseph: To use the word laziness is wrong.

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Pauline Joseph: It's habit.

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Pauline Joseph: We are such creatures of habit.

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Pauline Joseph: What I'm also encountering a lot of, COVID really did a number on a lot of us.

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Pauline Joseph: I'm dealing with a lot of women.

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Pauline Joseph: And by the way, I do have male clients as well.

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Pauline Joseph: In Australia, it was far worse than it was here in the US, but you did experience lockdowns, and a lot of people became not hermits, but staying inside more, doing less, not being out socially in the world.

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Pauline Joseph: They've gotten used to not socializing as much, not interacting.

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Pauline Joseph: So they've lost that skill.

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Pauline Joseph: And with that comes all the stuff that you would normally do when you're heading out into the world, or dating, or attending meetings, or doing business, or doing life, or doing whatever.

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Pauline Joseph: That's probably one of the biggest challenges that I'm coming across.

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Pauline Joseph: So habits.

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Pauline Joseph: I'll work with a client who will just be terrified of the process and terrified of what it means.

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Pauline Joseph: And I had one young lady open up to me.

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Pauline Joseph: She really had kind of a meltdown after it all.

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Pauline Joseph: She looked amazing.

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Pauline Joseph: And she was like, but I feel fraudulent.

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Pauline Joseph: Is this the real me?

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Pauline Joseph: She had so lost her confidence.

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Amy Hutto: Well, and I bet all of us small business owners here can relate to imposter syndrome.

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Pauline Joseph: Oh, I deal with it on a daily basis.

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Pauline Joseph: And in saying and sharing this with you, I say this to myself.

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Pauline Joseph: I'm 55, turning 56.

00:14:57.883 --> 00:14:59.763

Pauline Joseph: I have moments where I'm like, I'm too old for this.

00:15:00.243 --> 00:15:01.503

Pauline Joseph: How are people going to relate to me?

00:15:03.843 --> 00:15:04.303

Pauline Joseph: Truly.

00:15:05.043 --> 00:15:06.883

Pauline Joseph: So I need to lead by example.

00:15:08.843 --> 00:15:13.163

Pauline Joseph: And some days I'm going to have it, and other days I'm going to fall into a pile.

00:15:13.823 --> 00:15:14.803

Pauline Joseph: And that's okay.

00:15:15.203 --> 00:15:16.443

Amy Hutto: As long as you get back up again.

00:15:16.943 --> 00:15:17.543

Pauline Joseph: Exactly.

00:15:19.203 --> 00:15:23.023

Pauline Joseph: It might take a lick of lip gloss and some dry shampoo, but we're doing it.

00:15:25.123 --> 00:15:32.843

Amy Hutto: Pauline, what are the moments that make you feel like you can fall in love with your work all over again, even when things have been hard for a while?

00:15:33.683 --> 00:15:40.603

Pauline Joseph: That thank you from a client that says, thank you for showing me that I'm beautiful and that I'm worth it.

00:15:43.163 --> 00:15:48.843

Pauline Joseph: And when they send me photos of themselves going, hey, I'm out on a date, I wore this outfit, is this okay?

00:15:49.323 --> 00:15:52.963

Pauline Joseph: It just melts my heart.

00:15:53.123 --> 00:15:56.003

Pauline Joseph: You know, there are other conversations that get generated from this.

00:15:56.083 --> 00:15:57.423

Pauline Joseph: Here's the other thing as well.

00:15:58.003 --> 00:16:11.563

Pauline Joseph: I encountered when I moved here, I encountered a lot of what I would call Stepford Wife Syndrome, where women felt like they had to appear perfect and they didn't discuss what was really going on for them.

00:16:11.843 --> 00:16:18.083

Pauline Joseph: I mean, I'm going through Perry Menopause, menopause, menopause, and women wouldn't discuss that.

00:16:18.123 --> 00:16:28.603

Pauline Joseph: They were too scared to discuss the symptoms of menopause and how it was affecting their physicality, their marriage, their sexuality, their view of themselves.

00:16:29.503 --> 00:16:35.943

Pauline Joseph: So my one-on-one sessions also opened up those conversations, and I'm quite transparent with all that kind of stuff.

00:16:36.963 --> 00:16:38.383

Pauline Joseph: So it's really interesting.

00:16:38.403 --> 00:16:42.663

Pauline Joseph: As soon as you kind of break that veneer, they're like, oh my God, I'm going through that as well.

00:16:42.783 --> 00:16:47.663

Pauline Joseph: And I'll be deprecating to make it an easy segue, you know, when you sense something.

00:16:49.323 --> 00:16:53.463

Pauline Joseph: So there's a lot of that, and that I love because we need to share more.

00:16:53.483 --> 00:16:54.203

Pauline Joseph: We're not perfect.

00:16:54.223 --> 00:16:54.863

Pauline Joseph: We're not meant to be.

00:16:54.883 --> 00:16:55.623

Pauline Joseph: We don't need to be.

00:16:57.723 --> 00:16:59.923

Amy Hutto: You're the touch of Australia that the South needs.

00:17:00.423 --> 00:17:01.723

Pauline Joseph: Well, thank you for saying that.

00:17:01.743 --> 00:17:05.643

Pauline Joseph: Sometimes I wonder, I'm like, am I a little too extra for this town?

00:17:05.663 --> 00:17:11.183

Amy Hutto: Pauline, who is it that you wish you could reach with your services?

00:17:11.803 --> 00:17:25.663

Pauline Joseph: Women, corporate women and all women, particularly in their 40s and 50s and 60s, because they're also the ones that right now are struggling with the least amount of self-confidence.

00:17:26.303 --> 00:17:29.743

Pauline Joseph: They see lines and wrinkles, and that's all they see.

00:17:30.423 --> 00:17:33.403

Pauline Joseph: Whereas I see that beautiful sparkle in their eye.

00:17:33.403 --> 00:17:36.103

Pauline Joseph: I see these beautiful blue eyes that I'm going to make pop.

00:17:36.603 --> 00:17:47.203

Pauline Joseph: I'm going to see a woman who is 280 pounds, and I see the beautiful outfit that I'm going to have her wear that will structure her body and that's going to make her feel amazing.

00:17:48.243 --> 00:17:48.923

Pauline Joseph: That's who.

00:17:49.603 --> 00:17:59.603

Pauline Joseph: Corporate women as well that feel as though they have to dress a certain way to compete in a man's world, and they dress down, and they don't enjoy their femininity.

00:17:59.623 --> 00:18:00.463

Pauline Joseph: I'm like, no.

00:18:00.763 --> 00:18:02.723

Pauline Joseph: You can be corporate professionals to be beautiful.

00:18:05.083 --> 00:18:08.163

Pauline Joseph: In fact, I encourage women to work those feminine wiles.

00:18:08.403 --> 00:18:10.343

Pauline Joseph: Blow them away with your brains and your beauty.

00:18:11.363 --> 00:18:12.863

Pauline Joseph: Absolutely celebrate women.

00:18:14.023 --> 00:18:15.823

Amy Hutto: So you've been doing this work for a while?

00:18:16.223 --> 00:18:16.543

Pauline Joseph: Yes.

00:18:17.423 --> 00:18:22.803

Amy Hutto: What is it that you would say is your great takeaway from doing this particular work with women?

00:18:24.203 --> 00:18:25.123

Pauline Joseph: We're all the same.

00:18:25.483 --> 00:18:26.283

Pauline Joseph: We're all one.

00:18:26.383 --> 00:18:28.463

Pauline Joseph: We're all going through the same thing.

00:18:29.323 --> 00:18:34.823

Pauline Joseph: And sometimes I'll look at women and go, wow, they're perfect.

00:18:34.843 --> 00:18:36.963

Pauline Joseph: Their life is just perfection.

00:18:36.983 --> 00:18:37.763

Pauline Joseph: And look at them.

00:18:38.223 --> 00:18:38.743

Pauline Joseph: Wow.

00:18:39.323 --> 00:18:42.663

Pauline Joseph: No, they have lumps and bumps and trauma and stuff going on.

00:18:42.923 --> 00:18:44.063

Pauline Joseph: We all do.

00:18:44.943 --> 00:18:45.663

Pauline Joseph: We are one.

00:18:46.023 --> 00:18:50.643

Pauline Joseph: Every woman that I meet, I see myself in her, her and me.

00:18:50.943 --> 00:18:52.063

Pauline Joseph: Yeah, that would be it.

00:18:54.003 --> 00:18:58.803

Amy Hutto: Pauline, if someone's listening and thinking, I really need to talk to this woman.

00:18:59.363 --> 00:19:01.643

Amy Hutto: How do they reach out to you about your services?

00:19:01.823 --> 00:19:06.543

Pauline Joseph: They can reach out to me via my social media, PaulineJosephMUA.

00:19:06.903 --> 00:19:16.963

Pauline Joseph: They can also reach out to me via my cell, which is 615-801-4661.

00:19:16.983 --> 00:19:21.503

Pauline Joseph: My email is Pauline Joseph at icloud.com.

00:19:21.703 --> 00:19:22.183

Pauline Joseph: All those.

00:19:22.203 --> 00:19:25.463

Amy Hutto: Pauline, thank you so much for coming to talk to me today.

00:19:26.083 --> 00:19:27.903

Pauline Joseph: The pleasure was absolutely mine.

00:19:27.963 --> 00:19:31.483

Pauline Joseph: Thank you so much for giving me this time and space to share with you.

00:19:36.563 --> 00:19:37.603

Amy Hutto: Thanks for joining us.

00:19:37.943 --> 00:19:41.763

Amy Hutto: If you felt inspired by what you heard today, please subscribe and leave a review.

00:19:41.783 --> 00:19:46.603

Amy Hutto: And if you haven't already, I encourage you to take that first step towards what you feel called to do.

00:19:47.163 --> 00:19:49.923

Amy Hutto: If you need some help gaining clarity on that vision, reach out.

00:19:50.303 --> 00:19:54.163

Amy Hutto: The world needs more people doing the thing they love most, and that includes you.