We've all heard the saying that the riches are in the niches. Holly Freeman is the first to acknowledge how niche her many interests are. But she offers us a twist: Go all in on your passion for a niche, and you'll find connection. And where connection happens, success follows. In other words: love it out loud, and they will come. Hear how serial entrepreneur Holly turned an attempt to cope with 2020 and fill an empty storefront into a thriving houseplant shop business. A business that puts her family first while gathering plant lovers, introverts, and first-time and re-emerging creatives to build a community.