People buy insurance for two reasons:

1. Because they have to, in which case they use an online low-rate finder or call the 800-number in an ad

2. Because they want peace of mind

Matt Harms went out on a limb after a successful but all-consuming corporate career to bring you experience #2. He tells us all about the aha moment that shifted his focus from money to time, from corporate targets to local community, and how he applied his experience leading teams and improving processes to become Farmers Insurance Rookie of the Year.